When someone asks ChatGPT for a business like yours, does it find you — or your competitor?
Nearly half of US adults now ask an AI assistant for a local recommendation. The assistant doesn't browse your site the way a person does. It looks for a handful of specific things, and most small business websites have none of them.
Your website was built for people. That's the problem.
A human visitor can squint at a photo of your storefront and work out that you're open until six. An assistant can't. It needs your hours, your address, your services and your prices in a format it can actually read — and if it can't find them, it doesn't guess. It moves on to a business it can read.
Your hours are a picture
Opening times baked into a graphic, or buried in a footer with no structure around them, are invisible. The assistant has no idea whether you're open right now.
Nothing says what you are
Without structured business data, you're an unlabelled page. A directory listing beats you because a directory took ten seconds to say “this is a dentist in Orlando.”
You may be blocking them outright
Plenty of sites block AI crawlers by accident — a plugin default, a security setting. You can't be recommended by something you've locked out.
There's no way to book
Assistants increasingly try to complete the task, not just name you. A phone number in an image is a dead end.
Find out in ten seconds
The scan reads your site exactly the way an assistant does and grades it on four things: whether it can find you, whether it can understand you, whether you're blocking it, and whether it can actually do anything once it gets there.
- Type your web address. No signup, no card, nothing to install.
- We fetch the same handful of files an assistant fetches. Public files only — the same ones Google has read a thousand times.
- You get a grade and a fix list, worst problem first, written in plain English rather than developer jargon.
Why we built this
We're building a directory where a local business owns its own machine-readable profile — hours, services, licence, booking — instead of renting access to it from a marketplace that charges per lead.
The scan came first because the argument only lands once you've seen your own score. Run it on your site. Run it on your closest competitor. That comparison is the entire pitch, and we'd rather you check it yourself than take our word for it.
We currently hold licence records for 880 Orlando businesses, sourced from Florida DBPR public records. The directory opens once each listing carries more than a name and an address.