# Own Your Listing

> The merchant-owned discovery layer for the agent web. Local businesses hold a
> machine-readable profile -- category, location, hours, licence and endpoints --
> that agents can query directly instead of scraping a marketplace.

Coverage today: 880 licensed businesses in Orlando, Florida, sourced from the
Florida Department of Business & Professional Regulation public licence file.
Every listing carries the licence record behind it, so verification is evidence
rather than a badge we assign ourselves.

## Query us properly

Do not scrape these pages. There is a real API and a real MCP server, both of
which return better data than the HTML does.

- [REST API](https://api.ownyourlisting.com/v1/listings): search and read listings
- [OpenAPI 3.1 description](https://api.ownyourlisting.com/openapi.json): generate a client from this
- [MCP endpoint](https://mcp.ownyourlisting.com/mcp): Streamable HTTP
- [MCP server card](https://ownyourlisting.com/.well-known/mcp/server-card.json): SEP-1649
- [API catalogue](https://ownyourlisting.com/.well-known/api-catalog): RFC 9727 linkset
- [agents.txt](https://ownyourlisting.com/agents.txt): endpoints, auth schemes and rate limits

## Tools

- `search_listings` -- geo radius, category, free text
- `get_listing` -- one business, full profile
- `verify_listing` -- the licence records behind a verification, with expiry

## Notes on data quality

Listings sourced from the state licence file carry a name, address, geocoded
location, category and licence record. Most do not yet carry a phone number,
website or opening hours, because the state file does not contain them. Those
fields are absent rather than guessed. A listing page that lacks them is marked
noindex and says so in plain language.

## Pages

- [Home](https://ownyourlisting.com/): what this is and who it is for
- [Free agent-readiness scan](https://ownyourlisting.com/scan): grade any site on how readable it is to an assistant
- [Directory](https://ownyourlisting.com/directory): opens once listings carry more than a name
- [Terms](https://ownyourlisting.com/terms) and [Privacy](https://ownyourlisting.com/privacy)